YABA

"At YABA we nurture and grow amazing brands and talent. We are building the next generation global house of brands from the digital. Our key pillars are TRUST, IMPACT and OUTPERFORM and we apply those to our customers, team members, products, and brands at every step of the process."

"YABA is a European House of Digital Native Brands based in Spain. The company was founded in January 2021 by Ruben, Patxi, Sergi, David and Alejandro, all of them seasoned entrepreneurs. Since then YABA has acquired 16 brands generating revenues in excess of 40M€. YABA has a cautious and analytical approach towards acquisitions only focusing on best-in-class sellers with strong performance and positive commercial outlook. YABA has raised 73M€ (debt and equity) since its inception from well-known institutional investors, Crossbeam led YABA's series A in December 2021. Yaba is deeply committed to scaling the brands acquired in order to make them reach their full potential on Amazon and then expand them outside of Amazon. The team optimizes every aspect of their brands from sourcing, supply chain, SEO, PPC, geographical expansion, etc."